2nd Annual International Conference 2012
Innovation in Marketing for Emerging Markets - Global Challenges and Opportunities
Emerging markets, comprising several countries in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa have brought about a metamorphic change in world trade, commerce, markets and the balance of power. Although with faster economic growth, rising incomes and growing population, emerging markets offer enormous marketing opportunities. Several multinationals have failed in these markets when they tried to follow the traditional marketing models that work in developed markets. The unique cultural characteristics and tradition and dynamics of consumer behavior in emerging economies demand an innovative and different marketing strategy and sales program for achieving success. This conference tries to address some of these issues and provide suitable strategies for effective solutions.